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Creating content for social media is an important part of every business marketing strategy. It might be a blurb that goes with a link to a video or blog post, or it might be an infographic or meme to help you get a point or two across. Most people seem to totally forget to plan ahead regarding social media content. This is a mistake. If you create a blog post, for example, then you should create a tweet, a Facebook post, and other blurbs for whatever social network that you plan to share the information on.

Each social network has its own personality, and the portion of your audience that follows you and engages with you on each network is usually slightly different. Therefore, it is important to ensure that the content you create for each network is exclusive to that network.

With social media you need to have content for every day of the week, and share it more than once per day. This can seem like a lot of content to create, but it all stems from the basic message you want to get across to your audience based on your promotions.

It is important that you promote the content that you create and that you do it more than once. People do not check their entire social streams, so sharing the same content with new blurbs and a new spin on the information several times will increase the view rate exponentially. Also called split testing, you want to see what times, headlines, and topics get more attention than others. As you collect this data, you will soon know exactly what time is best to share any updates with your social media followers.

Include social media content on your editorial calendar. If you know that in August you are going to promote a great new product or service, then you should also be planning for social content to use in that promotion - both leading up to the launch and during the launch. Remember that images are a form of content, and that you need to create images for social media sharing. Images are more likely to be shared than text and are an important part of your marketing actions on social media. Using a variety of images as content, like infographics and memes, will increase shares and engagement.